Fisher-Price: Stop selling your unsafe Rock-n-Play Sleeper
© 2016 Roy Benaroch, MD
The Rock-n-Play Sleeper, made by Fisher-Price, is marketed and sold as a “sleeper”. You can tell, because the word “sleeper” is in the name of the product. One might think that it’s a good, safe place for a baby to sleep. But it’s not. It’s long past time for Fisher-Price to stop selling it, or at least change its name and marketing.
I first wrote about the RnP in 2013, in one of my most-read and most-pingbacked posts. I closed the comments last year, mostly because everything that needed to be said had already been said. My favorite comment began “You sit are an idiot.” I was also accused of having a vendetta against the Rock-n-Play, a charge that I gladly accepted. I am, admittedly, against things that are spelled in an unnecessarily cutesy way, especially when they kill babies. I’ve since written related posts critical of Fisher-Price for selling a gizmo making it easy for newborns to use an iPad, and another post reviewing a study of 47 deaths among babies who were died while sleeping in unsafe devices.
Since the first post was published, I’ve heard from several people who have been actively pressuring Fisher-Price to change their ways. The most chilling calls have come from an attorney who’s representing a family whose child died in a Rock-n-Play. The autopsy report was heartbreaking – because the baby was sleeping on the curved, soft surface of the Rock-n-Play, his neck was bent forward, closing his airway. No airway, no breathing, dead baby. This same attorney has heard from several families who’ve had near-death experiences with their babies in a Rock-n-Play. One even documented that their baby’s breathing stopped several times a night while in the sleeper (and was normal when slept correctly, flat on his back, on a firm flat surface.)
I’m not always a fan of lawyers and litigation, but this is a case where legal action might be the only way to compel Fisher-Price to adhere to the well-established guidelines for a safe sleep environment for babies. For now, they’re apparently still selling tons of these things, but a few big-money lawsuits may just open some eyes over at Fisher-Price, Inc. I hope so, before more families are misled into thinking the Rock-n-Play is a safe place for babies to sleep.